![]() ![]() His intention is to expose Angels & Airwaves’ music to as many people as possible, with the idea that those new fans will return to the band’s Modlife-powered Web site and buy merchandise or sign up for a premium membership, which costs $6.95 per month and gives access to advance ticketing and digital content. The combined lists will reach about 55 million people, according to DeLonge.ĭeLonge hopes to distribute at least 20 million downloads of the free album. To help market and promote the album, Angels & Airwaves partnered with Live Nation, Fuel TV and Hurley, among others, to feature the download link on their Web sites and send e-mail blasts to their customer databases. After failed negotiations, Geffen agreed to allow Angels & Airwaves to self-release “Love.” But “there are certain costs they couldn’t throw under the rug,” he says. “And I honestly think we’re going to be 10 times bigger because of it.”Īngels & Airwaves’ past two albums - “We Don’t Need to Whisper” (2006) and “I-Empire” (2007), which have sold 571,000 copies and 268,000 copies in the United States, respectively, according to Nielsen SoundScan - were released on Geffen.ĭeLonge initially approached the label with the idea of releasing the album for free. “We’re redefining the music business,” says DeLonge, who finished a reunion tour last fall with Blink-182. ![]() But the artist hopes to recoup through corporate sponsorships, touring, merchandise sales, premium exclusive tracks and videos on the band’s Web site and by selling a deluxe version of “Love” with 30 minutes of exclusive bonus material. REUTERS/Bill AuthĭeLonge and Angels & Airwaves manager Rick DeVoe agree that self-releasing the 10-song set is a financial risk, especially with DeLonge spending up to $500,000 of his own money to fund the process. Tom DeLonge performs at Virgin Mobile Free Fest in Columbia, Maryland August 30, 2009. ![]()
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